PENOSIL Romania goes live – the new online shop


PENOSIL, member of Wolf Group, is launching a new sales channel this week. PENOSIL takes the decision to open an online store, thus being the first brand in the segment of polyurethane foam and construction silicone entering online sales on its own strengths.

"It’s becoming more and more obvious that today we are seeing a stronger focus on eCommerce, where both project’s beneficiaries and the teams working the projects are informed can find technical and commercial solutions "at a click away". We want to be where our customer is, where we can offer not only our products but also the necessary customer support for a better understanding and knowledge of PENOSIL products and to enhance the end-user interaction with us, "says Sebastian Carstoiu, Country Manager of Penosil SRL.

Mara Nita (Specialist Marketing Penosil): "The decision to open our own online store has emerged as an extension of the 2018 brand awareness strategy: a higher standard customer service, including the direct reach to the end-user of our products, giving him/her the opportunity to ask questions, offer suggestions and share experiences directly with PENOSIL technical specialists; and bringing our business to modern eCommerce strategy will contribute to the "consumer's best buying and using experience", leading to a result with great satisfaction for both sides.

The successful partnership of our distributors and partners with online Marketplace platforms and online stores has been a further confirmation to us that eCommerce is the strategy we need. Online is simple to order whatever you want, wherever you are so what we want to offer to our customers is the opportunity to find the PENOSIL product’s variety in one place, “one click away”, and that is store. "

The online store will list all products of PENOSIL portfolio, from professional products to DIY products and will reach both small users, who know how to make house-to-home repairs, to architects, interior designers, house renovation teams, and teams of door and window installation.

For details, please visit the store:

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